PERAN KOMUNITAS SKATEBOARD STREETWEAR DALAM INDUSTRI CLOTHING DI KOTA BANDUNG (Studi Pada Clothing UNKL347) · Online Repository

Rights Holder

ISBI

Creator

ZIDAN SATRIA PURNAMA HAMDANI

Title

PERAN KOMUNITAS SKATEBOARD
STREETWEAR DALAM INDUSTRI CLOTHING DI
KOTA BANDUNG
(Studi Pada Clothing UNKL347)

Description

Tujuan penelitian ini adalah untuk mengetahui karakteristik pola
budaya streetwear dalam perkembangan industri clothing, peran komunitas
dalam membentuk dan menyebarluaskan budaya streetwear dan faktorfaktor
yang mempengaruhi pertumbuhan budaya streetwear di Kota
Bandung.
Lokus penelitian dilakukan di Kota Bandung. Populasi penelitian ini
adalah pelaku industri industri clothing dan komunitas streetwear yang
terlibat secara lansung. Metode penelitian ini menggunakan pendekatan
kualitatif. Teknik pengumpulan data dalam penelitian ini menggunakan
observasi, wawancara dan studi pustaka. Partisipan penelitian adalah
pendiri clothing UNKL347 dan Skateboarder.
Berdasarkan hasil penelitian bahwa peran komunitas skateboard
streetwear dalam industri clothing di Kota Bandung (studi pada clothing
UNKL347) terdapat beberapa aspek utama. Aspek karakteristik pola
budaya streetwear mencakup 1) pengaruh subkultur; 2) desain kasual dan
eksklusivitas; dan 3) kolaborasi. Aspek peran komunitas mencakup 1)
pembentuk kolaborasi kreatif; 2) pendorong brand lokal; dan 3) pembentuk
identitas kolektif. Faktor-faktor yang mempengaruhi pertumbuhan budaya
streetwear di Kota Bandung mencakup beberapa faktor pendukung
diantaranya: 1) budaya kreatif lokal; 2) platform digital; 3) industri clothing;
dan 4) event dan festival.

The aim of this research is to determine the characteristics of cultural
patterns streetwear in industrial development clothing, the role of the community
in forming and disseminating culture streetwear and factors that affect cultural
growth streetwear in Bandung City.
The research locus was carried out in Bandung City. The population of this
research is industrial players clothing industry and community streetwear who are
directly involved. This research method uses a qualitative approach. Data collection
techniques in this research used observation, interviews and literature study.
Research participants are founders clothing UNKL347 and Skateboarder.
Based on research results, there are several main aspects to the role of the
skateboard streetwear community in the clothing industry in Bandung City (study
on clothing UNKL347). Characteristic aspects of cultural patterns streetwear
includes 1) subcultural influences; 2) casual design and exclusivity; and 3)
collaboration. Aspects of community roles include: 1) forming creative
collaboration; 2) driving local brands; and 3) forming collective identity. Factors
influencing cultural growth streetwear in Bandung City includes several
supporting factors including: 1) local creative culture; 2) digital platforms; 3)
clothing industry; and 4) events and festivals.

Streetwear, Clothing.

Date

2025

Has Part

antropologibudaya