CYBERBULLYING DALAM PANDANGAN PENONTON FILM BUDI PEKERTI MELALUI MEDIA SOSIAL X

Rights Holder

ISBI

Creator

DINA SILVIA

Title

CYBERBULLYING DALAM PANDANGAN PENONTON FILM BUDI PEKERTI MELALUI MEDIA SOSIAL X

Description

Penelitian ini bertujuan untuk mengungkap cara film Budi Pekerti menggambarkan fenomena cyberbullying dan bagaimana penonton memahami serta menafsirkan isu tersebut melalui teori resepsi Stuart Hall, terutama dalam aspek encoding dan decoding. Dalam penelitian ini, pendekatan kualitatif diterapkan melalui etnografi virtual, yang memungkinkan peneliti untuk menjelajahi respons penonton di media sosial, khususnya di platform X (@WatchmenID). Wawancara mendalam dilakukan untuk menggali pemahaman lebih dalam tentang bagaimana penonton menanggapi penggambaran film tersebut. Hasil penelitian menunjukkan bahwa respons penonton terbagi menjadi tiga kategori utama: dominant reading, negotiated reading, dan oppositional reading. Temuan ini menunjukkan bahwa cyberbullying dalam Budi Pekerti tidak hanya dipahami sebagai isu sosial, tetapi juga sebagai refleksi pengalaman pribadi bagi sebagian penonton. Media sosial memainkan peran penting dalam membentuk dialog dan memperluas diskusi terkait topik ini.

Budi Pekerti is a film that focuses on cyberbullying and the importance of behaviors. This study aims to discover how the film Budi Pekerti portrays the phenomenon of cyberbullying and how viewers understand and interpret the issue through Stuart Hall's reception theory, particularly in the aspects of encoding and decoding. In this study, a qualitative approach is applied through virtual ethnography, which allows the researcher to explore audience responses on social media, specifically on platform X (@WatchmenID). In-depth interviews are conducted to gain a deeper understanding of how viewers respond to the film's portrayal. The results of the study indicate that audience responses can be categorized into three main types: dominant reading, negotiated reading, and oppositional reading. These findings suggest that the portrayal of cyberbullying in Budi Pekerti is not only understood as a social issue but also as a reflection of personal experiences for certain viewers. Social media serves a crucial role in shaping dialogue and broadening discussions on this topic.

Cyberbullying, Budi Pekerti, Teori Resepsi Stuart Hall

Date

2025

Has Part

antropologibudaya